IMPROVING FINANCIAL LITERACY IN RURAL WOMEN

•- A Design Thinking Approach

Explored solutions on how to make financial literacy accessible for rural women facing low literacy, digital barriers, and cultural constraints. The outcome was “Badi Didi” – an AR-based digital financial guide that provides voice tips, gamified tasks, and relatable storytelling in local languages, helping women build confidence and savings habits.

Highlights:

• Human-centered & empathy-driven

• Inclusive (voice + AR, low literacy-friendly)

• Gamification for habit-building

• Cultural & community relevance

• Used hand-sketching to visualize and communicate design ideas.